Florevita - Strategic Brand Identity Design

Explore Florevita's strategic brand identity for a beauty brand, including positioning, logo design, packaging, visual identity, and direction.

Florevita brand identity key visual with the monogram, wordmark, and a smiling woman against black and white panels.
Florevita wordmark variations in white, light gray, dark gray, and black.
Florevita outdoor beauty campaign mockup featuring the monogram, wordmark, and a woman with curly hair.
Florevita wordmark construction grid showing its letter proportions and alignment.
Animated Florevita wordmark in black on a white background.
Animated Florevita monogram and “Born to Flourish” tagline in black on a white background.
Florevita storefront window campaign featuring the monogram, wordmark, and curly-hair beauty photography.
Animated Florevita wordmark and “Born to Flourish” tagline in white on a brown background.
Florevita visual identity system showing the wordmark, monogram, tagline, and star symbol in brown, black, green, and beige.
Florevita color palette pairing gold, brown, black, and white with beauty and marble imagery.
Animated black and white Florevita color swatches.
Florevita social media post mockup featuring the monogram and a woman holding a hairbrush.
Florevita social media post mockup featuring a woman with curly hair against white flowers.
Florevita translucent stationery mockup with the wordmark, tagline, and sample letterhead.
Three Florevita social media post templates featuring hair styling and beauty photography.
Three Florevita social media post templates featuring a brand message, packaging, and hair styling imagery.
Florevita white packaging boxes with gold-veined marble details and gold wordmarks.
Close-up views of Florevita white packaging boxes with gold-veined marble details.
Florevita street billboard featuring hair-styling brushes, the wordmark, and a smiling woman.
Florevita rooftop billboard with the wordmark, hair-styling brush, and smiling woman against a blue sky.
Florevita storefront campaign with the wordmark, monogram, and curly-hair beauty photography.
White square Florevita packaging box with gold-veined marble details and a gold wordmark.
Close-up of a white Florevita packaging box with the gold wordmark and marble pattern.
Front view of a white Florevita packaging box with a gold wordmark and “Born to Flourish” tagline.
Long white Florevita product box with gold-veined marble details and a gold wordmark.
Black Florevita packaging box with gold marble details, wordmark, and monogram.
Close-up of black Florevita packaging with gold marble details and wordmark.
Closing slide reading “Thank you” with Mohamed Faitiha and Florevita strategic visual identity credits.

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