SoulDelic strategic visual identity key visual with a botanical interior, wooden platform, and abstract cream monogram.
About

SoulDelic is a wellness consultancy. provides somatic and psychedelic-assisted therapy and wellness services.

It's an extraordinary blend of soulful, psychedelic, and somatic experiences. It's where ancient wisdom intersects with modern wellness, offering holistic practices guided by experienced professional. SoulDelic is your path to inner healing, creative expression, and personal growth.

Embark on a transformative journey into the realms of self-discovery and well-being with us.

Client: Aida Mysan
Project: Internal brand & brand strategy & Strategic Logo & Brand Identity Design
SoulDelic brand purpose statement about empowering inner wisdom, personal transformation, and a world without trauma.
SoulDelic brand values: humanity above all, holistic well-being, empowerment, resilience, authenticity, and self-discovery.



SoulDelic vision and mission statements focused on holistic well-being, healing, empowerment, and community.
The ancient symbol of healing.

Caduceus, a winged staff entwined by two snakes. It is a traditional symbol of Hermes, the Greek god of trade, travel, and communication. It is also associated with medicine, healing, and alchemy.

In the Middle Ages, the caduceus became associated with alchemy and medicine. The two snakes were seen as representing the opposing forces of good and evil, and the winged staff was seen as representing the alchemist's ability to balance these forces.


Eye of Horus.

It is a powerful symbol of protection, health, and restoration.

The Eye of Horus is a complex and multifaceted symbol, and it has been interpreted in many different ways over the centuries. However, at its core, it is a symbol of hope, healing, and protection.


Water lily (lotus).

is particularly symbolic and resonant with the concept of healing. Water lilies often symbolize purity, enlightenment, and rebirth, which aligns well with the idea of transformation and well-being that our brand represents.

The association with water, tranquility, and spiritual awakening complement our brand's values.
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Animated construction lines forming the SoulDelic water-lily monogram.


SoulDelic campaign image of a woman meditating at home with the message “Embrace Your Inner Journey.”
SoulDelic visual identity collage with the monogram, wordmark, green palette, and mirrored wetland imagery.
SoulDelic wordmark and circular monogram lockups in green on a pale blush background.
SoulDelic monogram and wordmark lockups in mint, cream, navy, and pale blush.
SoulDelic wordmark construction grid on a green background.
Animated SoulDelic wordmark construction grid on a green background.
SoulDelic color palette in green, mint, navy, and pale blush with a white calla lily.
SoulDelic social media post of a woman meditating with the message “Embrace Your Inner Journey.”
SoulDelic social media post of a woman meditating among plants with the message “Discover Your Inner Haven.”
SoulDelic social media post of a man meditating with the message “Unleash Your Inner Creativity.”
Four SoulDelic campaign posters pairing the water-lily monogram with messages about inner growth, light, and haven.
SoulDelic rooftop billboard of a woman meditating with the message “Embrace Your Inner Journey.”
SoulDelic campaign image with the monogram at sunset and the message “Discover Your Inner Light.”
SoulDelic campaign image of mirrored forest wetlands with the message “Discover Your Inner Haven.”
Closing slide reading “Thank you” with Mohamed Faitiha and SoulDelic strategic visual identity credits.

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