HMS - Strategic Brand Identity Design

Explore HMS's strategic brand identity for a medical and digital health business, including positioning, logo, typography, and visual system.

HMS strategic visual identity cover with a white health-monitoring wordmark over layered blue forms.




About

HMS stands at the forefront of health monitoring innovation, revolutionizing the way we care for ourselves and others. Our purpose is to empower individuals and organizations with cutting-edge digital wearables, fostering a healthier, safer, and more fulfilling life for all.

At HMS, we strive to foster a healthier society and environment through ethical practices, and our brand attributes of being advanced, accessible, and reliable are evident in every aspect of our work.

Client: ABDULLAH ALHARBI
Project: Strategic Logo & Brand Identity Design
Designer: Mohamed Faitiha


HMS brand purpose and values focused on digital health monitoring, empathy, innovation, sustainability, excellence, and collaboration.
HMS vision and mission statements about accessible real-time health monitoring and digital health wearables.
HMS brand attributes: advanced technology, accessibility, adaptability, reliable real-time monitoring, and cross-sector collaboration.
HMS Caregiver brand archetype statement about supporting users to lead healthier lives.
HMS brand concept combining a heartbeat line with the letter M to symbolize movement, vitality, innovation, and creativity.
HMS wordmark construction grid showing the proportions and angles of the central M monogram.
Three-dimensional HMS wordmark with the M monogram enclosed in a dark sphere.
Animated HMS wordmark in dark gray on a pale blue background.
HMS monogram displayed over stacked geometric forms and a dark gray panel.
Blue and white HMS business cards for Abdullah Alharbi arranged on concrete.
White HMS letterhead with blue logo and contact details resting across black metal bars.
HMS Arabic brand concept combining a heartbeat line with the Arabic letter seen in the bilingual monogram.
Arabic HMS wordmark construction grid showing the proportions of the central monogram.
White Arabic HMS wordmark over layered blue spheres and geometric lines.
HMS squircle construction diagram combining a square and circle for the app-icon shape.
HMS app icon displayed on a smartphone home screen beside Google, Facebook, and Gmail.
HMS blue and dark gray app-icon size variations with the white M monogram.
HMS typography specimen using Wix Madefor in blue across multiple weights.
Blue HMS line-icon set for audio, heart rate, connectivity, performance, movement, collaboration, technology, and touch.
Blue HMS company profile booklet with white technical line graphics on a gray surface.
White HMS health-monitoring earbuds displayed against stacked dark geometric forms with the line A Whisper of Care.
HMS project closing slide with a thank-you message and strategic visual identity credit.

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