Al Yousif Al Saeed
- Client
- Al Yousif Al Saeed
- Location
- Riyadh, Saudi Arabia
- Scope
- Brand strategy, Visual identity, Bilingual brand system, Brand applications
About the project
Al Yousif Al Saeed is a Saudi accounting firm. We created a strategy and bilingual identity that communicates clarity, confidence and valuable financial insight, with a consistent system for the firm’s print and digital communications.

The direction
The symbol connects the letterforms with an upward financial path. A blue palette, Arabic and English typography, and a flexible pattern system give the identity a clear and consistent presence.






























Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.







