Al Yousif Al Saeed

Client
Al Yousif Al Saeed
Location
Riyadh, Saudi Arabia
Scope
Brand strategy, Visual identity, Bilingual brand system, Brand applications

About the project

Al Yousif Al Saeed is a Saudi accounting firm. We created a strategy and bilingual identity that communicates clarity, confidence and valuable financial insight, with a consistent system for the firm’s print and digital communications.

Al Yousif Al Saeed brand identity presentation, visual 15

The direction

The symbol connects the letterforms with an upward financial path. A blue palette, Arabic and English typography, and a flexible pattern system give the identity a clear and consistent presence.

Al Yousif Al Saeed brand identity presentation, visual 10
Al Yousif Al Saeed brand identity presentation, visual 11
Al Yousif Al Saeed brand identity presentation, visual 12
Al Yousif Al Saeed brand identity presentation, visual 13
Al Yousif Al Saeed brand identity presentation, visual 14
Al Yousif Al Saeed brand identity presentation, visual 16
Al Yousif Al Saeed brand identity presentation, visual 17
Al Yousif Al Saeed brand identity presentation, visual 18
Al Yousif Al Saeed brand identity presentation, visual 19
Al Yousif Al Saeed brand identity presentation, visual 20
Al Yousif Al Saeed brand identity presentation, visual 21
Al Yousif Al Saeed brand identity presentation, visual 22
Al Yousif Al Saeed brand identity presentation, visual 23
Al Yousif Al Saeed brand identity presentation, visual 24
Al Yousif Al Saeed brand identity presentation, visual 25
Al Yousif Al Saeed brand identity presentation, visual 26
Al Yousif Al Saeed brand identity presentation, visual 27
Al Yousif Al Saeed brand identity presentation, visual 28
Al Yousif Al Saeed brand identity presentation, visual 29
Al Yousif Al Saeed brand identity presentation, visual 30
Al Yousif Al Saeed brand identity presentation, visual 31
Al Yousif Al Saeed brand identity presentation, visual 32
Al Yousif Al Saeed brand identity presentation, visual 34
Al Yousif Al Saeed brand identity presentation, visual 35
Al Yousif Al Saeed brand identity presentation, visual 36
Al Yousif Al Saeed brand identity presentation, visual 37
Al Yousif Al Saeed brand identity presentation, visual 38
Al Yousif Al Saeed brand identity presentation, visual 39
Al Yousif Al Saeed brand identity presentation, visual 40

Thank you

Ready to build what’s next?

Tell us where you’re headed. We’ll build the brand that gets you there.

© More ProjectsBrand Strategy & Identity

More Projects©

© Your questionsClear answers
ORAVOIRE shopping bag carried against a beige coat

A clear scope.
A considered process.
Straightforward
answers.

01

How are you different from an agency or a freelancer?

A freelancer gives you files. An agency gives you an account manager. We give you a small senior team that stays with you from strategy to launch, with identity, packaging, motion, 3D and campaigns all made under one roof, around one idea.

02

Which package is right for us?

Standard provides the essential foundation. Premium adds deeper strategy and a fuller identity. Iconic extends the strategic and creative scope. We’ll recommend the right level after reviewing your brief.

03

How long does it take?

Typical timelines are 3–4 weeks for Standard, 3–6 weeks for Premium and 5–8 weeks for Iconic. We confirm the schedule with the scope.

04

Do you work internationally?

Yes. We’ve built brands for clients in 30+ countries, from Riyadh and Dubai to London and Los Angeles, in Arabic, English or both. Workshops run live over video, and you’ll always know where the project stands.

05

Can you build our website?

Yes. If you’d like a website, you can add one to any branding package. We can build it with custom code or in Framer, and we’ll help you choose what fits your project. Premium and Iconic already include website and email design guides.

06

How do we get started?

Send us a short brief. We’ll book a call, then share a proposal with scope, timeline and investment. Every project starts with a brand workshop, and you review and shape each stage with us, so there’s never a big reveal to worry about.