Standard
The essentials to launch or refresh with clarity.
For new brands and focused rebrands.
- Purpose, vision, mission & values
- Positioning, core messaging & brand voice
- Logo suite, typography, color palette & basic guidelines
3–4 weeks
50% deposit · 50% before delivery
Explore full scope
Brand foundation
Purpose, vision, mission and core brand values.
Audience & positioning
Positioning statement and core brand communication.
Verbal identity
Core tone of voice and language. Fuller personality, archetype, brand voice, messaging examples and brand attributes sit outside this package.
Visual identity
Primary logo, wordmark and icon, with core typography and color palette.
Guidelines & handover
Basic brand guidelines. Website and email design guides are outside this package.







































































