STA Realty
- Client
- STA Realty — Stephen Krain
- Location
- St. Augustine, USA
- Scope
- Brand strategy, logo & visual identity, stationery, digital applications
About the project
STA Realty is a real estate brokerage in St. Augustine, Florida, supporting agents with technology and practical resources. We developed an identity that connects the city’s architectural heritage with the openness of contemporary Florida living.
Rooted in St. Augustine, open to what’s next
STA Realty’s identity brings the strength of St. Augustine’s architectural heritage together with the openness of contemporary Florida living.
Architecture as a starting point
Castillo de San Marcos informed the sharp geometry, while contemporary Florida homes inspired the rounded edges. Their combination gives the logo a balance of strength and approachability.
A bright, confident system
Blue, black, and pale lavender provide contrast across the identity. The extended palette introduces flexibility while keeping the same recognizable direction.
Built for agents and their audiences
The identity extends across property communications, agent campaigns, signage, and company materials, creating a consistent presence from screen to street.
Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.
