SoulDelic

Client
SoulDelic
Location
USA
Scope
Brand strategy, logo & visual identity, art direction

About the project

SoulDelic is a wellness consultancy offering somatic and psychedelic-assisted practices. We developed its brand foundations and a nature-led visual identity, bringing a calm, distinctive presence to its communications and applications.

SoulDelic strategic visual identity key visual with a botanical interior, wooden platform, and abstract cream monogram.

A sense of inner balance

SoulDelic brings together somatic and psychedelic-assisted wellness practices. We shaped a nature-led identity that connects its purpose, values, and visual expression around personal growth and self-discovery.

The brand foundations

Humanity, holistic well-being, and self-discovery form the starting point for SoulDelic’s direction. The purpose, values, vision, and mission give the visual identity a clear foundation.

SoulDelic brand purpose statement about empowering inner wisdom, personal transformation, and a world without trauma.
SoulDelic brand values: humanity above all, holistic well-being, empowerment, resilience, authenticity, and self-discovery.
SoulDelic vision and mission statements focused on holistic well-being, healing, empowerment, and community.

The roots of the symbol

The symbol brings together references to the caduceus, the Eye of Horus, and the water lily. Their forms inform an identity built around balance, protection, and renewal.

Eye of Horus reference in color on a pale blush background.
Golden Eye of Horus relief reference.
Animated Eye of Horus drawing.
Animated water-lily flowers.
White water lily floating among green leaves.
Water-lily reflection reference.

A cohesive identity

The organic symbol and clear wordmark work together across different scales and settings. The construction, lockups, and typography keep the system consistent while leaving room for an expressive visual language.

SoulDelic green wordmark and wellness descriptor on pale blush.
SoulDelic green circular symbol lockup on pale blush.
SoulDelic mint and cream symbol on deep navy.
SoulDelic navy wordmark and wellness descriptor on pale blush.
SoulDelic Roc Grotesk typography specimen.
Animated Roc Grotesk typography detail.

A palette rooted in nature

Green and mint bring freshness, blush adds warmth, and deep blue gives the system contrast. Nature-led imagery carries the same calm, reflective tone into the brand’s communications.

SoulDelic updated color palette: Greeny Blue, Turquoise Green, Firefly, Jungle Green, and Dawn Pink with a white calla lily.
SoulDelic campaign image of a woman meditating at home with the message “Embrace Your Inner Journey.”
SoulDelic white and mint symbol and wordmark on green.
Discover Your Inner Haven over mirrored green wetlands.

The identity in everyday life

Campaign imagery and simple messages invite people into SoulDelic’s world. The identity extends from social content into signage and outdoor applications, keeping the same sense of connection throughout.

SoulDelic social media post of a woman meditating with the message “Embrace Your Inner Journey.”
SoulDelic social media post of a woman meditating among plants with the message “Discover Your Inner Haven.”
SoulDelic social media post of a man meditating with the message “Unleash Your Inner Creativity.”
SoulDelic navy pavement sign.
SoulDelic illuminated mint window poster.
Four SoulDelic campaign posters pairing the water-lily monogram with messages about inner growth, light, and haven.
SoulDelic rooftop billboard of a woman meditating with the message “Embrace Your Inner Journey.”
SoulDelic campaign image with the monogram at sunset and the message “Discover Your Inner Light.”
SoulDelic campaign image of mirrored forest wetlands with the message “Discover Your Inner Haven.”

Thank you

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A clear scope.
A considered process.
Straightforward
answers.

01

How are you different from an agency or a freelancer?

A freelancer gives you files. An agency gives you an account manager. We give you a small senior team that stays with you from strategy to launch, with identity, packaging, motion, 3D and campaigns all made under one roof, around one idea.

02

Which package is right for us?

Standard provides the essential foundation. Premium adds deeper strategy and a fuller identity. Iconic extends the strategic and creative scope. We’ll recommend the right level after reviewing your brief.

03

How long does it take?

Typical timelines are 3–4 weeks for Standard, 3–6 weeks for Premium and 5–8 weeks for Iconic. We confirm the schedule with the scope.

04

Do you work internationally?

Yes. We’ve built brands for clients in 30+ countries, from Riyadh and Dubai to London and Los Angeles, in Arabic, English or both. Workshops run live over video, and you’ll always know where the project stands.

05

Can you build our website?

Yes. If you’d like a website, you can add one to any branding package. We can build it with custom code or in Framer, and we’ll help you choose what fits your project. Premium and Iconic already include website and email design guides.

06

How do we get started?

Send us a short brief. We’ll book a call, then share a proposal with scope, timeline and investment. Every project starts with a brand workshop, and you review and shape each stage with us, so there’s never a big reveal to worry about.