Legacy Events
- Client
- Legacy Events
- Location
- Saudi Arabia
- Scope
- Brand strategy, positioning, logo design & visual identity
About the project
Legacy Events plans and delivers experiences for corporate and government clients in Saudi Arabia. Its work brings together planning, creative direction, and technology to coordinate complex events.
We defined the brand’s internal strategy and positioning, then developed a visual identity built around clarity, coordination, and innovation. A circular symbol connects the system to the idea of people coming together.
The strategic direction
The strategic direction brought together creative event experiences and structured delivery. For corporate and government clients, the brand needed to communicate clarity, reliability, and innovation.
We defined a personality that is innovative, reliable, adaptive, passionate, and professional. The identity translates that direction through connected circular forms, clear typography, and a restrained palette energized by lime green.
The circle became the starting point for the identity: a form associated with unity, gathering, and shared experiences.
From ancient arenas to modern stadiums and cultural venues, circular spaces bring people together. That idea connects the symbol directly to Legacy Events’ work.
The Legacy Events symbol is built from four circle sizes (a, b, c, and d), using proportions informed by the golden ratio.
Interconnected forms express coordination: separate parts coming together as one. The geometry gives the identity a clear structure and connects it to the spaces where people gather.
Color emotion guide
Gray. Its steady, neutral tone gives proposals and schedules a sense of order.
Soft White. An open background keeps event details easy to read and gives photography room on the page.
Deep Black. The dark ground gives the white wordmark weight and presence, especially on venue signage.
Dynamic Lime Green. A flash of lime draws the eye to a message or a cue. It brings the energy of a live event into an otherwise quiet palette.
Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.
