VexoCyber

Client: VexoCyber
Location: Australia
Scope: Brand strategy, logo & visual identity, digital applications, motion

About the project

VexoCyber specialises in cybersecurity for Australian law firms. Its clients hold privileged correspondence, case files and evidence on behalf of other people. We built the identity around that responsibility, drawing on the scales of justice to give protection a recognisably legal form.

Competitor identity study comparing cybersecurity wordmarks and symbols, including Catharsis, CYBRA and Triskele Labs.

We compared the identities of cybersecurity providers including Catharsis, CYBRA and Triskele Labs. Shields and locks made the category easy to recognise, but gave little indication of whom a provider served. For VexoCyber, we wanted a lawyer to recognise their own profession in the mark. That led us to the scales of justice.

Shields, padlocks and digital grids considered as familiar cybersecurity imagery.

Scales of justice as a design reference for a cybersecurity identity serving law firms.

Initial symmetrical symbol on a 21 × 21 grid.

Exploration combining the scales of justice with shield and padlock shapes.

Construction of the asymmetric VexoCyber symbol on a 22 × 22 grid.

Sketch refining the sharp bend at the base of the symbol.

Superellipse study comparing corner curvature for the VexoCyber symbol.

Two VexoCyber symbols comparing the chosen squircle on the left with a circular inner bend on the right.

Look at the inside bend. On the right, a circular arc gives the symbol a familiar U shape. On the left, the squircle holds its straight sides longer before easing into a flatter base. We chose that more organic transition to soften the mark while keeping its angled shoulders. It brings the empathy of a trusted adviser into a symbol built with the precision of a security specialist.

Measured symbol drawing showing 1.2X arms, an X-wide opening, a half-unit height difference and 45-degree diagonals.

On our first 21 × 21 grid, the two arms stood level, like a scale at rest. We redrew the symbol on a 22 × 22 grid, raised the right arm by half a unit and set the lower diagonals at 45 degrees. That shift in weight gives the mark its point of view. The scales tip towards protection.

Three illuminated VexoCyber posters on a dark ribbed wall, with the blue glass emblem between two lawyer portraits.

On the posters, the outline of the V frames a lawyer’s silhouette. The headline gives each party a role in six words. “You defend justice. We defend you.”

VexoCyber color palette: Jet Black, Platinum, Royal Blue, Charcoal and Slate Gray, with CMYK, RGB and HEX specifications.

Metropolis typeface specimen showing letters, numbers and weights used by VexoCyber.

Three VexoCyber campaign posters pair lawyers in silhouette with a blue glass symbol and headlines about legal trust and digital defence.

Seen alongside the other identities, VexoCyber is recognisable by its outline alone. The taller right arm tips the scales of justice towards protection, and the open centre stays clear even at the size of an app icon. The sign and phone below the comparison show how those two details carry from one scale to another. A lawyer can pick out the reference to their profession before reading the VexoCyber name.