Florevita

Client
Florevita
Location
Belgium
Scope
Brand strategy, positioning, logo & visual identity, packaging, art direction

About the project

Florevita is a beauty brand built around “Born to Flourish”. We developed its brand direction and visual identity, translating that idea into a refined logo system, packaging, and campaign materials. Expressive beauty imagery, a warm palette, and marble details connect the brand across its touchpoints.

Florevita brand identity key visual with the monogram, wordmark, and a smiling woman against black and white panels.

Born to Flourish

“Born to Flourish” gives Florevita’s identity a clear point of view. We brought that idea into an expressive visual system for the beauty brand, connecting its wordmark, monogram, imagery, and packaging.

Florevita visual identity system showing the wordmark, monogram, tagline, and star symbol in brown, black, green, and beige.

The identity

A refined wordmark sits alongside a distinctive monogram and star symbol. Carefully considered proportions keep the identity recognizable across packaging, digital content, and large campaign applications.

Florevita wordmark construction grid showing its letter proportions and alignment.
Florevita wordmark variations in white, light gray, dark gray, and black.

Color and material

Gold, brown, black, and white set the core palette. Beauty photography and gold-veined marble textures carry that language into the brand’s imagery and packaging.

Florevita color palette pairing gold, brown, black, and white with beauty and marble imagery.

Packaging and print

White and black packaging share the same visual language, with gold wordmarks and marble details creating a consistent family. The identity also extends into stationery, bringing the brand into everyday communication.

White square Florevita packaging box with gold-veined marble details and a gold wordmark.
Square box01 / 07
Black Florevita packaging box with gold marble details, wordmark, and monogram.
Close-up of black Florevita packaging with gold marble details and wordmark.
Florevita translucent stationery mockup with the wordmark, tagline, and sample letterhead.

Across every touchpoint

From social content to storefronts and outdoor campaigns, the same typography, symbols, palette, and imagery give Florevita a coherent presence. Each format adapts the identity while keeping the brand easy to recognize.

Florevita social media post mockup featuring the monogram and a woman holding a hairbrush.
Florevita social media post mockup featuring a woman with curly hair against white flowers.
Three Florevita social media post templates featuring hair styling and beauty photography.
Three Florevita social media post templates featuring a brand message, packaging, and hair styling imagery.
Florevita outdoor beauty campaign mockup featuring the monogram, wordmark, and a woman with curly hair.
Florevita storefront window campaign featuring the monogram, wordmark, and curly-hair beauty photography.
Florevita storefront campaign with the wordmark, monogram, and curly-hair beauty photography.
Florevita street billboard featuring hair-styling brushes, the wordmark, and a smiling woman.
Florevita rooftop billboard with the wordmark, hair-styling brush, and smiling woman against a blue sky.

Thank you

Delivered great work. The process of branding was really what we were looking for. We had a vision and for once we could explain this in detail and they did put it in our designs.
Florevita client feedback portrait or brand logoNeneh CarelsFounder, Florevita

See the Florevita ProStyler on bol

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© Your questionsClear answers
ORAVOIRE shopping bag carried against a beige coat

A clear scope.
A considered process.
Straightforward
answers.

01

How are you different from an agency or a freelancer?

A freelancer gives you files. An agency gives you an account manager. We give you a small senior team that stays with you from strategy to launch, with identity, packaging, motion, 3D and campaigns all made under one roof, around one idea.

02

Which package is right for us?

Standard provides the essential foundation. Premium adds deeper strategy and a fuller identity. Iconic extends the strategic and creative scope. We’ll recommend the right level after reviewing your brief.

03

How long does it take?

Typical timelines are 3–4 weeks for Standard, 3–6 weeks for Premium and 5–8 weeks for Iconic. We confirm the schedule with the scope.

04

Do you work internationally?

Yes. We’ve built brands for clients in 30+ countries, from Riyadh and Dubai to London and Los Angeles, in Arabic, English or both. Workshops run live over video, and you’ll always know where the project stands.

05

Can you build our website?

Yes. If you’d like a website, you can add one to any branding package. We can build it with custom code or in Framer, and we’ll help you choose what fits your project. Premium and Iconic already include website and email design guides.

06

How do we get started?

Send us a short brief. We’ll book a call, then share a proposal with scope, timeline and investment. Every project starts with a brand workshop, and you review and shape each stage with us, so there’s never a big reveal to worry about.