XTRND
- Client
- XTRND
- Location
- Dubai, UAE
- Scope
- Brand strategy, logo & visual identity, digital applications, motion
About the project
XTRND is a content hub connecting technology, creativity, and Gen Z voices. We developed a strategic visual identity built around connected circles, expressive motion, and a flexible system for its content and digital presence.
A connected world of ideas
XTRND brings technology and creativity together around Gen Z voices. Four connected circles became the starting point for an identity built to move across content, campaigns, and digital experiences.
The brand foundations
The foundations define the content hub’s purpose and direction, placing creativity, connection, and evolving narratives at its center.
Connection, expressed through form
The circle studies turn the idea of connected thinking into a geometric system. The symbol, wordmark, and dimensional treatments keep that structure visible across different expressions.
Type, color, and movement
Cybertron adds a technical, expressive character, supported by Montserrat. The palette and animated applications extend the system into a distinctive visual language.
A consistent digital presence
The website layouts carry the same circles, type, and visual rhythm across the content hub’s pages.
Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.
