Saksooka
- Client
- Saksooka
- Location
- Saudi Arabia
- Scope
- Brand strategy, Visual identity, Packaging & stationery, Digital brand applications
About the project
Saksooka is a destination for men’s products in Saudi Arabia. We developed a strategy and identity that brings its promise of a convenient shopping experience into a distinctive Arabic and English brand system.

The direction
An illustrated character gives Saksooka a recognisable personality. Pattern, typography and a navy-and-coral palette carry that character across packaging, communications and digital touchpoints.







































Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.







