ELEVR
- Client
- ELEVR
- Location
- Saudi Arabia
- Scope
- Brand strategy, logo & visual identity, packaging, art direction
About the project
ELEVR is a fashion brand created for modern Saudi youth. We developed its brand foundations and visual identity, combining a refined wordmark with fluid, dimensional forms across campaigns, packaging, and clothing applications.
Elevate your confidence
ELEVR brings a contemporary perspective to everyday fashion for modern Saudi youth. We developed a strategic identity that balances refined typography with expressive, dimensional forms.
The brand foundations
Simplicity, heritage, modernity, and individuality shape ELEVR’s direction. Its purpose, audience, and archetypes connect a considered fashion experience with confidence and self-expression.
A distinctive wordmark
The wordmark pairs sculpted letterforms with a precise construction. Its proportions give the identity a refined presence across the logo, typography, and supporting visual language.
Color, form, and movement
Soft neutrals, blues, and violet connect the palette with fluid, dimensional forms. These shapes create an expressive layer across campaign imagery and the brand’s applications.
The identity in everyday life
The system extends from campaign imagery into packaging, labels, clothing details, and outdoor communications. Each touchpoint carries the same balance of refinement and expression.
Thank you
Ready to build what’s next?
Tell us where you’re headed. We’ll build the brand that gets you there.
