Falcon Eye

Client
FalconEye
Location
Saudi Arabia
Scope
Brand strategy, logo & visual identity, typography, stationery

About the project

Falcon Eye is an artificial intelligence system for safety monitoring and logistics detection. We developed its brand foundations and a geometric identity inspired by the falcon’s eye, then extended the system across typography, colors, and brand applications.

Falconeye visual identity cover with the white eye-shaped logo over layered blue and teal arcs.

A sharper view of safety

Falcon Eye uses artificial intelligence for safety monitoring and logistics detection. We developed an identity around vigilance and precision, using the falcon’s eye as the starting point for a clear, geometric symbol.

The brand foundations

Safety, smart digitalization, and reliability guide the brand’s direction. Its purpose, values, personality, and tone of voice connect the technology with a clear promise: a safe and secure work environment.

Falconeye internal brand summary covering its safety purpose, vision for AI features, and system-development mission.
Falconeye brand values: safety enhancement, smart digitalization, environment, attentiveness, privacy, and authenticity.
Falconeye communication slide centered on the core message: Providing a safe and secure work environment.
Falconeye brand personality attributes: efficient, reliable, intelligent, successful, experienced, authentic, and smart.
Falconeye tone-of-voice and concept brief defining an informative, respectful, caring, serious, and formal brand.

From falcon to symbol

The falcon’s eye and wing informed a compact symbol with a strong silhouette. The construction and wordmark establish a consistent relationship between the icon and the name.

Falconeye concept selection showing the falcon eye chosen over talons, wings, and curved beak elements.
Falcon head study showing how its eye was simplified into the geometric Falconeye logo.
Falconeye logo construction grid built from a circle and a 160-degree angled cut.
Falconeye custom wordmark construction showing geometric adjustments to the letterforms.
White Falconeye logo over a dark flowing particle form with a falcon eye at its center.
Horizontal Falconeye wordmark in white over layered blue and teal geometric forms.

A system built around precision

Dark blue, pale neutrals, and luminous accents give the brand contrast. Dimensional forms echo the symbol’s geometry, connecting the visual system across signage and company materials.

Falconeye brand color palette built around light blue-gray, electric blue, dusk blue, blue zodiac, and black pearl.
Falconeye Jeko typeface specimen showing uppercase and lowercase letters in weights from black to thin.
Falconeye billboard mockup featuring the white logo, safety message, and layered wing-like graphic.
Falconeye identity composition pairing the safety message with the white wordmark and layered wing-like form.
Stacks of dark blue and light gray Falconeye business cards on a pale gray surface.
Falcon portrait with the white Falconeye logo framing the bird's eye.
Human and robotic hands shaking beneath the Falconeye logo on a blue background.

Thank you

Astonishing, Mohamed and his team surprised us with their work, and we will work with them on many more projects in the future.
Falcon Eye client feedback portrait or brand logoFahad AlzahraniClient, Falcon Eye

See Falconeye on Deer’s website

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A clear scope.
A considered process.
Straightforward
answers.

01

How are you different from an agency or a freelancer?

A freelancer gives you files. An agency gives you an account manager. We give you a small senior team that stays with you from strategy to launch, with identity, packaging, motion, 3D and campaigns all made under one roof, around one idea.

02

Which package is right for us?

Standard provides the essential foundation. Premium adds deeper strategy and a fuller identity. Iconic extends the strategic and creative scope. We’ll recommend the right level after reviewing your brief.

03

How long does it take?

Typical timelines are 3–4 weeks for Standard, 3–6 weeks for Premium and 5–8 weeks for Iconic. We confirm the schedule with the scope.

04

Do you work internationally?

Yes. We’ve built brands for clients in 30+ countries, from Riyadh and Dubai to London and Los Angeles, in Arabic, English or both. Workshops run live over video, and you’ll always know where the project stands.

05

Can you build our website?

Yes. If you’d like a website, you can add one to any branding package. We can build it with custom code or in Framer, and we’ll help you choose what fits your project. Premium and Iconic already include website and email design guides.

06

How do we get started?

Send us a short brief. We’ll book a call, then share a proposal with scope, timeline and investment. Every project starts with a brand workshop, and you review and shape each stage with us, so there’s never a big reveal to worry about.