Our branding packages start at $3,999 for Standard, $5,999 for Premium and $9,999 for Iconic. Each includes strategy and identity design. The most useful number for your budget is the price of the work you need at launch. A website build, a printed packaging run and a logo suite are different purchases.
The honest answer depends on what you’re buying. “Branding” covers everything from a single logo file to a full system of strategy, voice, visuals, packaging and campaigns. Here’s how to tell the difference, and how to spend your budget well.
What are you actually paying for?
Most branding projects are made of three layers. The more layers you include, the higher the investment, and the more useful the result.
1. Brand strategy
This is the thinking: your purpose, values, audience, competitors and the position your brand can own. It’s the part most people skip, and it’s the part that makes every later decision easier. Without it, design becomes a matter of taste.
2. Verbal identity
How your brand speaks: personality, tone of voice, tagline and key messages. This is what keeps your website, ads and social posts sounding like one brand instead of five different writers.
3. Visual identity
The logo suite, typography, color palette, graphic elements and brand guidelines. Depending on the project, it can also include packaging, illustration, 3D, motion and social media templates.
How to compare branding quotes
Ask each partner to quote for the same launch. For example, a skincare founder might need a wordmark, one carton and an online product page. Put those deliverables in writing so that differences in price are easier to understand.
For a logo quote, check which variations and editable files you receive, and who will prepare artwork for your printer or website.
For an identity quote, ask to see a sample handover. A type palette and colour codes serve a different purpose from a finished carton your manufacturer can print.
For a larger rollout, separate one-time design work from repeat production. Designing one bilingual carton and adapting the approved layout to ten products should appear as separate items.
Compare our branding packages for the deliverables and estimated timelines at each level. We confirm the final scope after reviewing your inquiry.
What drives the price up or down?
Scope is the biggest factor: how many deliverables, languages and applications you need. A bilingual Arabic and English identity, a packaging range or a launch campaign all add time. Research depth matters too, from a single workshop to full audience and competitor analysis. And so does seniority: you pay more for people who have done this many times, but you usually pay once.
Is cheap branding a false economy?
Often, yes. The real cost of weak branding isn’t the invoice. It’s the rebrand you need eighteen months later, the ads that don’t convert because nobody can tell why they should care, and the time your team spends arguing about colors because there’s no strategy to settle it.
When Seranova launched with us in 2024, the brand was built to scale from day one. It now serves more than 500,000 customers, and new products still slot into the same system. That’s what a brand investment should do: keep paying back as you grow.
How to choose the right level
If you’re launching with a focused offer, start with the essentials: strategy foundations, a strong logo suite and clear guidelines. If you’re growing into new markets, products or channels, invest in the full system so everything comes from the same idea. If you’re not sure, a short discovery call will usually make the right level obvious.
Want a clear number for your project? Tell us where you want to take your brand, and we’ll recommend the right package with a fixed scope, timeline and investment.
