A good branding brief explains your business, your goals, your audience, your competitors, what you need delivered, your budget and your timeline. It doesn’t need to be long. One or two clear pages will help any studio give you an accurate proposal and a better result.
What to include
About your business
What you sell, how long you’ve been operating, where you’re going and why you’re building or changing your brand now.
Your audience
Who your best customers are, what they care about and how they find you.
Your competitors
Three to five competitors, and what you like or dislike about how they present themselves.
What you need
Strategy, naming, logo and identity, packaging, social media, motion, website direction. List what you know you need, and what you’re unsure about.
Budget and timeline
A budget range and any launch dates. It helps a studio recommend the right scope instead of guessing.
Decision-makers
Who will approve the work. Fewer decision-makers means faster, clearer projects.
What not to worry about
You don’t need to know what your logo should look like. That’s the studio’s job, and the strategy will guide it.
What does a useful brief sound like?
For example: “We open a neighbourhood bakery in eight weeks. Most customers will see the sign from across the street before they see our Instagram. We need the name to read in Arabic and English, a printed menu and a label for takeaway boxes. The printer needs the artwork two weeks before opening. The two founders approve it together.” That gives a studio enough information to ask about sign dimensions, menu changes, budget and production deadlines.
Our project form walks you through all of this in three short steps. Start your brief here.
