Packaging that stands out does three things in a few seconds: it’s recognizable as your brand, it tells customers clearly what the product is, and it gives them a reason to choose it. The best packaging is designed as a system, so every new product in your range looks like part of the same family.
1. Start from the brand, not the box
Packaging should express your brand strategy. Your colors, typography and graphic elements should already be defined, so the packaging feels like part of a bigger story, not a one-off design.
2. Get the hierarchy right
Decide what customers need to see first, second and third. Usually: brand, product name, key benefit, then details. Too much information at the same size means nothing gets read.
3. Design a range, not a single pack
Most product brands grow. Build a system where colors, layouts or icons can change between products while the brand stays obvious. For Seranova, a shared approach to typography, color and layout connects infusion kits, skincare and welcome cards, so new products slot straight in. The brand now serves more than 500,000 customers.
4. Think about the unboxing
For e-commerce brands, the moment the customer opens the box is part of the brand. Inner prints, welcome cards and tissue paper are inexpensive ways to make it memorable.
5. Respect production early
Get dielines, materials and print methods from your manufacturer before design begins. It avoids expensive surprises at the printer.
What to send your designer
Your brand guidelines, product details and claims, dielines, target retail price, where it will be sold and photos of competitor packaging.
We design packaging as part of the brand system, from strategy to print-ready files. Tell us about your product.
